Results-driven with success in properly designing, developing and
deploying customer facing cost-effective (rapid ROI) and usable (high
performance) applications over IP. Highly effective in product marketing and
management including life cycle process definition, sales support and tools,
road-map, MRDs, PRDs, pricing, competitive intelligence and white papers.
Multidisciplinary team player skilled in coaching and motivating from 2 to 27
direct reports and remote (India, Canada and Singapore)
cross-functional/cultural teams in companies ranging from 4 person start-ups to
a 4,500-person corporation.
Employment
Representative Marketing & Business Development Contracts Oct
2003 to Present
* Designed an information portal eCommerce and billing strategy
for internal (sales, marketing and operations), external customers, partners
and suppliers. Audited existing software vendor contracts for an initial
savings of $160,000 of $2.3M
* Identified existing, new and possible vendors in wireless
marketplace and the attending product and service limitations of current apps,
wrote business cases, MRDs and coordinated functional specs with
developers/engineers
* Identify market trends, assess impact/opportunities and
productize IPTV services i.e. Quick and responsive EPG, Instant Channel Change,
video portals (mosaic) with multiple live PiPs and advanced search optimization
using H.264 (MPEG-4 AVC) to create a two-way, "non-linear", personalized
television experience either through the set top box or directly from the
server.
* Created and communicated the ISP customer value proposition for
the audio and video content ID (Layer 2&3) market. Product was a
proprietary appliance with proprietary software. Developed a marketing plan,
including product positioning, opportunity definition, issues and options of
selling into the addressable market.
Representative Contract Companies
3M, Audible Magic, Calypso Networks, Cam Systems, Comcast, Cisco,
HP, Microsoft, Motorola, Pier 1, Pulte, Seibel, Sun, Verizon, WebEx
Product Marketing Director - Chaos Media Networks (Startup) Sep
2002 to Oct 2003
A Consumer Focused Provider of Entertainment and Commerce over IP
and Cable -
* Successfully launched an activity-based/interactive VOD
application run on proprietary hardware or set top boxes to a cable network in
Hayward, CA, while working closely with Development, QA and Operations to
improve the quality of the user experience
* Developed product life cycle procedures for software and hardware
products and services
* Created direct marketing database to capture target customer
profiles and market relevant products and services
Senior Product Line Manager - DIVA Systems, Inc. Nov 2000 to Apr
2002
A Consumer Focused Video On Demand over Cable Company (Acquired by
TV Guide)
* Grew market value for the DIVA System Manager, an On Demand
digital video delivery service software and hardware platform, which included a
backend viewer analytic application.
* Partnered with OEM (Sun, Solid, Pinnacle, Oracle) vendors by
creating matrix of evaluation criteria, performing secondary research and
crafting proposals for partnerships with projected multi-million dollar savings
* Designed and installed customer enhancement database and
processes that resulted in real-time assessment and prioritization of product
and services features
Senior Product Marketing Manager - Informix Software, Inc. May
1999 to Oct 2000
ERP Database and Relational Tools Company (Acquired by IBM)
* Built market share, from $13M to $25M in 14 months for select
products and services
* Instituted full life cycle (including sales) plan for software
based video, audio, text, metadata, html and picture content management system
partnered with Sun for hardware
Information Marketing Manager - Omnicell Technologies Aug 1998 to
April 1999
Healthcare/Pharmaceutical Supply Chain Management Provider
* Developed business case for Internet based (XML) global market
procurement application
* Authored collateral leading to triple digit sales increase from
$50K to $350K in 6 months on a web based service
Triad Systems, Inc. (Acquired now Epicor) Sept 1984 to May 1998
Supply Chain Management Provider for the SMB Automotive and
Hardware Market
Position (s) included Data Services Marketing Manager and
Information Services Product Manager with from 4 to 27 exempt and non-exempt
direct reports
* Launched several successful Canada, UK and France specific
products that supported global markets
* Devised and implemented $1.8M department budget, and a new
personnel performance measurement and compensation plan.
Education:
MBA with concentration in Marketing and International Business
BS Management with minors in marketing and computer science