Saturday, November 22, 2008

View Patrick O'Donnell's profile on LinkedIn

Results-driven with success in properly designing, developing and deploying customer facing cost-effective (rapid ROI) and usable (high performance) applications over IP. Highly effective in product marketing and management including life cycle process definition, sales support and tools, road-map, MRDs, PRDs, pricing, competitive intelligence and white papers. Multidisciplinary team player skilled in coaching and motivating from 2 to 27 direct reports and remote (India, Canada and Singapore) cross-functional/cultural teams in companies ranging from 4 person start-ups to a 4,500-person corporation.

View Patrick O'Donnell's profile on LinkedIn

Representative Marketing & Business Development Contracts Oct 2003 to Present
* Designed an information portal eCommerce and billing strategy for internal (sales, marketing and operations), external customers, partners and suppliers. Audited existing software vendor contracts for an initial savings of $160,000 of $2.3M
* Identified existing, new and possible vendors in wireless marketplace and the attending product and service limitations of current apps, wrote business cases, MRDs and coordinated functional specs with developers/engineers
* Identify market trends, assess impact/opportunities and productize IPTV services i.e. Quick and responsive EPG, Instant Channel Change, video portals (mosaic) with multiple live PiPs and advanced search optimization using H.264 (MPEG-4 AVC) to create a two-way, "non-linear", personalized television experience either through the set top box or directly from the server.
* Created and communicated the ISP customer value proposition for the audio and video content ID (Layer 2&3) market. Product was a proprietary appliance with proprietary software. Developed a marketing plan, including product positioning, opportunity definition, issues and options of selling into the addressable market.

Representative Contract Companies
3M, Audible Magic, Calypso Networks, Cam Systems, Comcast, Cisco, HP, Microsoft, Motorola, Pier 1, Pulte, Seibel, Sun, Verizon, WebEx

Product Marketing Director - Chaos Media Networks (Startup) Sep 2002 to Oct 2003
A Consumer Focused Provider of Entertainment and Commerce over IP and Cable -
* Successfully launched an activity-based/interactive VOD application run on proprietary hardware or set top boxes to a cable network in Hayward, CA, while working closely with Development, QA and Operations to improve the quality of the user experience
* Developed product life cycle procedures for software and hardware products and services
* Created direct marketing database to capture target customer profiles and market relevant products and services

Senior Product Line Manager - DIVA Systems, Inc. Nov 2000 to Apr 2002 
A Consumer Focused Video On Demand over Cable Company (Acquired by TV Guide)
* Grew market value for the DIVA System Manager, an On Demand digital video delivery service software and hardware platform, which included a backend viewer analytic application.
* Partnered with OEM (Sun, Solid, Pinnacle, Oracle) vendors by creating matrix of evaluation criteria, performing secondary research and crafting proposals for partnerships with projected multi-million dollar savings
* Designed and installed customer enhancement database and processes that resulted in real-time assessment and prioritization of product and services features

Senior Product Marketing Manager - Informix Software, Inc. May 1999 to Oct 2000
ERP Database and Relational Tools Company (Acquired by IBM)
* Built market share, from $13M to $25M in 14 months for select products and services
* Instituted full life cycle (including sales) plan for software based video, audio, text, metadata, html and picture content management system partnered with Sun for hardware

Information Marketing Manager - Omnicell Technologies Aug 1998 to April 1999
Healthcare/Pharmaceutical Supply Chain Management Provider
* Developed business case for Internet based (XML) global market procurement application
* Authored collateral leading to triple digit sales increase from $50K to $350K in 6 months on a web based service

Triad Systems, Inc. (Acquired now Epicor) Sept 1984 to May 1998
Supply Chain Management Provider for the SMB Automotive and Hardware Market
Position (s) included Data Services Marketing Manager and Information Services Product Manager with from 4 to 27 exempt and non-exempt direct reports

* Launched several successful Canada, UK and France specific products that supported global markets
* Devised and implemented $1.8M department budget, and a new personnel performance measurement and compensation plan.

View Patrick O'Donnell's profile on LinkedIn
MBA with concentration in Marketing and International Business 
BS Management with minors in marketing and computer science

View Patrick O'Donnell's profile on LinkedIn

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